Biography
Antje Graul received her Ph.D. in Marketing, Business and Management Pathway, from Leeds University Business School, England. Her research interests lie in the area of consumer judgment and decision making, value perception and attachment and its application to motivations for anti-consumption and consumer sharing. She holds a B.A. in Communication Sciences and a B.A. in Literary Studies from the University of Erfurt, Germany and an M.A. in Corporate Communications and Public Relations from Leeds University Business School, England. Before following her research interest, she spent two years in the industry focusing on marketing communications and the strategic development of public relations at the BMW Group, Germany. Her projects included the planning and management of marketing campaigns for the brands BMW and MINI and the strategic development and implementation of a carsharing project in Berlin.